A CORPUS BASED STUDY OF RHETORICAL DEVICES EMPLOYED IN PAKISTANI PRINT MEDIA

Advertisements in all the forms whether print, Electronic or Social media is an important part of our contemporary modern life. We encounter many advertisements frequently a single day. The fact that general public too much influenced by verbal and visual Advertisements. employment Rhetoric significant study which can assist advertiser drawing appealing features called Rhetoric. as it brings forth implicit techniques make form content Print appealing. To address aspect print Corpus based approach has been employed to analyze rhetorical devices used Advertisers Pakistani including Newspapers, Magazines, journals bill boards .The have selected with timeline Jan, 2019 April, 2020.The randomly highlight rhetoric strategies context at both levels: Visual level Text-interpretive analysis mixed method this on qualitative methods. Qualitative applied when are analyzed according McQuire Mick framework. parsons’ chi square calculated taking opinion people regarding merely. purpose find out those employing theory point persuasive Ethos, Pathos, logos studying schemes tropes three different levels. results research show exhibited positive attitude provoked be inclined towards schematic rather than Tropic findings suggest use tropic device convey message effectively manner.